VP of Community at Salesforce responsible for a 3 million member online community and programs. Erica started the customer online Trailblazer Community from scratch over 10 years ago and today it’s a thriving strategic differentiator for the company and a world-class industry community standard. The Trailblazer Community is the de-facto place where customers get their questions answers, network, share ideas and gain greater success using Salesforce. Erica also created thriving Community programs including – the Salesforce MVP program which rewards and recognizes the top 1% of community members for their ongoing contributions, leadership and expertise. The Community Group Program where customers and developers volunteer to run local, vertical, and special interest groups all across the globe. And the Student Group Program where students run Salesforce groups in their universities to gain critical skills, mentorship opportunities and grow their networks prior to graduating. Erica’s been at Salesforce for over 15 years and held various roles throughout her tenure ranging from Technical Education to Customer Marketing & Content Management.